Datenschutzerklärung

Last updated: July 18, 2026

Ayahly ("Ayahly", "we", "us" or "our") is an Australian-based online store operating from Adelaide, South Australia. We operate this store and website at ayahly.com, including all related information, content, features, tools, products and services (the "Services"). Ayahly is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, payment confirmation and other payment details. Payments are processed by our payment processors (such as Shopify Payments); we do not store your full card number ourselves.
Account information including your username, password, preferences and settings, if you create an account.
Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel, and your past transactions.
Communications with us including the information you include in emails or messages to us, for example when sending a customer support inquiry or leaving a product review.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you place an order, create an account, sign up to our email list, leave a review, or communicate with us;
Automatically through the Services, including from your device when you visit our website, through the use of cookies and similar technologies;
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill and ship your orders (including through our fulfillment and shipping partners), to remember your preferences, to send notifications related to your account or orders, to process returns and exchanges, to enable you to post product reviews, and to create a customized shopping experience for you.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing and promotional communications by email where you have signed up to receive them, and to show you online advertisements for our products on other websites and platforms (such as Facebook and Instagram), including based on items you previously viewed, purchased or added to your cart. You can unsubscribe from marketing emails at any time using the unsubscribe link in any of our emails.
Customer Support. We use your personal information to provide you with customer support and to respond to your inquiries. To respond faster and more accurately, we use secure AI-assisted tools that help our team draft replies to customer emails; these tools may process the content of your messages together with relevant order details, and every reply is reviewed by us before it is sent.
Security and Fraud Prevention. We use your personal information to provide a secure payment and shopping experience, and to detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. If you create an account, you are responsible for keeping your account credentials safe.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, and to enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

Like many websites, we use cookies and similar technologies on the Services. These include:

Shopify — cookies that power core store functionality (such as your cart and checkout) and store analytics.
Meta (Facebook) Pixel and Conversions API — used to measure the performance of our advertising and to show you relevant ads on Meta platforms such as Facebook and Instagram.
Klaviyo — used to power our email sign-up forms, product reviews, and to understand how subscribers interact with our website and emails.
Google reCAPTCHA — used to protect forms on our website from spam and abuse.

Where required by applicable law, we will ask for your consent before setting non-essential cookies. You can also control cookies through your browser settings and opt out of personalized advertising through the settings offered by the relevant platforms (for example, Meta's ad preferences). Blocking some cookies may affect your ability to use parts of the Services, such as checkout.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, which hosts our store and processes payments, and with other vendors and third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support tooling, cloud storage and email services such as Google).
With our fulfillment and shipping partners. Our orders are dispatched by third-party fulfillment partners located overseas (including in China and Hong Kong) and delivered by international and local carriers. To deliver your order, we share your name, shipping address, phone number, email address and order contents with these partners and carriers, who may also be required to provide this information to customs authorities in your country.
With marketing and advertising partners, such as Klaviyo (email marketing and reviews) and Meta (advertising measurement and personalized ads). These partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share your information for targeted advertising.
With AI service providers that help us draft customer-support responses, as described above. These providers process your communications and relevant order details on our behalf and are not permitted to use them for their own purposes.
When you direct or consent to our disclosure of certain information to third parties, such as through your use of social media widgets.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties, including our social media pages. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Information you share on third-party social networking platforms may be viewable by other users of those platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable steps to protect your personal information, including using trusted service providers with industry-standard security. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations (such as tax and customs record-keeping), resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live — including under the Australian Privacy Act, the EU/UK General Data Protection Regulation, and applicable US state privacy laws — you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. You may opt out of promotional emails at any time by using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority — for example, the Office of the Australian Information Commissioner (OAIC) in Australia, or your national supervisory authority in the EU or UK.

International Transfers

We are based in Australia, and our service providers and fulfillment partners are located around the world. This means your personal information may be transferred, stored and processed outside the country you live in — including in Australia, the United States, Canada and the European Union (where our platform, marketing and support providers operate), and in China and Hong Kong (where our fulfillment partners dispatch orders).

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at enquiries@ayahly.com or ayahly.store@gmail.com.